"All proceeds from Senzero sales go to other child-focused programs," said Senzero doll creator Girma Zelleke, and Australian supporter Robert Harding, the latter a rotarian from Australia.

Mr. Harding and his wife became aware of the Senzero project when they were visiting local projects in Ethiopia supported from Australia.

Girma and Harding are also planning to develop a limited release Senzero doll to raise awareness and funds for the Polio Plus program which aims to eradicate polio from the world by the end of 2005.